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While many billboards fill space with offers of cheap gas, snack prices, and clean restrooms, they often have so many colors that the visual clutter is overwhelming. Take, for example, the simple billboards along an interstate.
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Often, minimalist trade show booth ideas that incorporate the less is more approach help potential customers focus on the message, not the distractions. Between graphics in the top corners and one or two running headlines across the bottom of the screen, it is difficult to focus on the news anchor in the middle. Perhaps because we live in a world that is overwhelming, crowded, and constantly moving, consumers are attracted to simpler designs. The latest market research indicates design graphics should be 40% empty space. If you’re still coming up short on inspiration, check out our exhibit company’s portfolio of unique trade show booth ideas.
TRADE SHOW BOOTH DESIGN INSPIRATION UPDATE
If an element of a previous exhibit was a hit, then it’s okay to update it and use it again. As they say, a good artist copies, but a great artist re-purposes the idea as their own. If you ever notice particularly awesome trade show booth designs when wandering the showroom floor, don’t hesitate to snap a picture for your own future designs. Trust us, you don’t want to learn these lessons the hard way, on a crowded trade show floor full of your colleagues and competition. If you’re struggling to create compelling trade show booth ideas, then take these tips from our exhibit experts. Trade shows can be a tremendous opportunity to promote your brand and gain new leads, but if executed poorly, a total waste of time. Unfortunately, in the real world, the stakes are too high to get lost along the way.